Marketing and Sales

    As products are developed in the research and development laboratories, there is an increasing demand for those who can understand the science, translate it into lay terms and market it to other industries, agencies or to the public.

    Marketing managers develop the marketing strategy. With help from other employees, they examine the demand for their employer's products and services, compare it to their competitors and identify potential customers. They collaborate with other managers to monitor trends, develop pricing strategy , sales strategies, and product development.

    Sales managers direct their employer's sales program. They set up sales territories and goals. They help train and provide support for sales representatives. They maintain relationships with dealers and distributors. They analyze statistics to monitor sales, inventory, and consumer profiles.

    Public relations managers manage publicity programs to appropriate segments of the public. They use media communications to clarify or justify their employer's points of view. They make sure that the advertising and promotion programs are in line with their public relations efforts. They observe social, economic and political trends that might impact their employer and make corresponding recommendations to maintain a positive image for their employer.

American Association of Pharmaceutical Sales Professionals

Bureau of Labor Statistics: Advertising, Promotions, Public Relations, and Sales Managers