The page cannot be foundThe page you are looking for might have been removed, had its name changed, or is temporarily unavailable.Please try the following:
HTTP Error 404 - File or directory not found.
|
Advertising-Creative
Degree Options
Bachelor of Arts in Journalism and Mass Communication with a major in advertising creative.
Description of Program
Advertising majors choose between two areas of emphasis: the advertising account management track to develop expertise in planning, budgeting and coordinating services; and the advertising creative track to master the creative components of the advertising industry, including writing, design, print and broadcast production, traffic and creative services. Non-majors may choose advertising as a minor, which requires the completion of 21 credit hours that may include both account management and creative advertising courses. The average number of students in the advertising creative major is 60 with the average number of students in upper-level classes at 18. The capstone experience merges the advertising creative, advertising management and minor students to collaborate their expertise. This experience gives students the opportunity to participate in a national student advertising campaign each spring.
Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 113 accredited programs nationwide. To earn accreditation, schools meet 9 standards, which address such issues as class size, diversity within the faculty and curriculum. Accreditation reviews occur every 6 years. Drake’s program has been continuously accredited, most recently in 2011.
Requirements for Major
Thirty-two journalism credits with 6 journalism elective hours (optional) and 6 non-journalism courses are required to complete the advertising creative major.
Suggested progression of classes:
All classes are 3 credit hours except when indicated ( )
| Advertising Creative | ||||
| First-Sophomore Years | Junior-Senior Years | |||
| JMC 30 | Communications in Society | JMC 104 | Communication Law and Ethics | |
| JMC 31(1) | Multimedia Lab | JMC 124 | Advertising Copywriting | |
| JMC 40(1) | Pre-professional Workshop | JMC 141 | Creative Strategy in Advertising | |
| JMC 54 | News and Reporting Principles | JMC 145 | Advertising Campaign Strategy (1) Fall (2) Spring |
|
| JMC 57 | Video Production | JMC | JMC electives up to 6 credits | |
| JMC 59 | Intro to Visual Communication | ECON 2 | Microeconomics | |
| JMC 76 | Advertising Principles | PSY001(4) | Introduction to Psychology | |
| JMC 66 | Media Responsibility Over Time | MKTG 101 | Marketing Principles | |
| POLS 1 | American Political Systems | MKTG 115 | Consumer Behavior | |
| SCSS 1 | Survey of Sociology | |||
Students must also:
- Meet all requirements of the Drake Curriculum.
- Complete a minimum of 124 total credit hours.
- Complete 86 credit hours outside of the SJMC course list; 65 of those hours must be in Arts and Sciences.
- Declare an Area of Concentration with their Journalism adviser.
- Maintain a 2.0 grade point average the first 60 hours at Drake and a 2.25 after the 60th hour.
Students should see Graduation Requirements and Regulations sections of the catalog for additional information.
[ back ]
