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Advertising-Account Management

Degree Options

Bachelor of Arts in Journalism and Mass Communication with a major in advertising account management.

Description of Program

Advertising majors choose between two areas of emphasis: the advertising account management track to develop expertise in planning, budgeting, administrating and coordinating services; and the advertising creative track to master the creative components of the advertising industry, including writing, design, print and broadcast production, traffic and creative services. Non-majors may choose advertising as a minor, which requires the completion of 21 credits that may include both management and creative advertising courses. The average number of students in the advertising account management major is 36 with the average number of students in upper-level classes at 18. The capstone experience merges the advertising creative, advertising management and minor students to collaborate their expertise. This experience gives students the opportunity to participate in a national student advertising campaign each spring. Accredited by the Accrediting Council on Education in Journalism and Mass Communication, Drake is among 113 accredited programs nationwide. To win accreditation, schools meet 9 standards which address such issues as class size, diversity within the faculty and curriculum. Accreditation reviews occur every 6 years. Drake's program has been continuously accredited, most recently in 2011.

Requirements for Major

Thirty-two journalism credits with 9 journalism elective hours (optional) and 7 non-journalism courses are required to complete the advertising account management major.

Suggested progression of classes:

All classes are 3 credit hours except when indicated ( )

Account Management Major
First-Sophomore Years Junior-Senior Years
JMC 30 Communications in Society JMC 104 Communication Law and Ethics
JMC 31 Multimedia Lab JMC 129 Account Management
JMC 40(1) Pre-professional Workshop JMC 130 Advertising Research
JMC 54 News and Reporting Principles JMC 132 Advertising Media Planning
JMC 76 Advertising Principles JMC 145  Advertising Campaign Strategy
(1)Fall (2)Spring
JMC 66 Media Responsibility Over Time ECON 2 Microeconomics
POLS 1   American Political Systems PSY001(4) Introduction to Psychology
SCSS 1  Survey of Sociology MKTG 101 Marketing Principles
JMC Electives up to 9 credits MKTG 115 Consumer Behavior

Students must also:

  • Meet all requirements of the Drake Curriculum.
  • Complete a minimum of 124 total credit hours.
  • Complete 86 credit hours outside of the SJMC course list; 65 of those hours must be Arts and Sciences.
  • Declare an Area of Concentration with their Journalism adviser.
  • Maintain a 2.0 grade point average the first 60 hours at Drake and a 2.25 after the 60th hour.

Students should see Graduation Requirements and Regulations sections of the catalog for additional information.

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Last Modified: 02/16/2012 15:03:10 by content editor