Pre-2014 Advertising Requirements

All SJMC majors must complete the Requirements for SJMC Majors. In addition, Advertising majors enrolled before Fall 2014 must complete the following:

Required Advertising Courses for B.A. Account Management Track

• JMC 76 Advertising Principles – Advertising as a marketing communications tool and socio-economic force. Introduction to relevant behavior theories and techniques of promotional communications as practiced by advertisers and agencies. Prereq:sophomore standing
• JMC 129 Account Management – The study of Account Management develops the student’s understanding of this critical role within an ad agency. During the semester, the student will explore the communications, creative development, budgeting, time management, media selection and research responsibilities of the account manager, and the processes for communications and presentations to clients and prospects. Prereq: JMC 076 .
• JMC 130 Advertising Reasearch – Application of secondary and primary research strategies to solve advertising challenges. Qualitative and quantitative methodologies are explored. Prereq.: JMC 076
• JMC 132 Media Planning – The media planning process involves examining underlying marketing considerations and advertising creative strategies. Planning consists of a series of supported decisions that answer the question, “What are the best media and vehicles to use to deliver advertising messages to a target audience?” Prereq.: JMC 076 .
• JMC 145 Advertising Campaign Strategy – Analysis of marketing problems, research, expenditures, Planning and executing a complete campaign. Emphasis on development of advertising plans and strategies, media selection and creative execution. Prereq. for Management Track: JMC 040, 076, 129, 130, 132 and MKTG 101. Prereq. for Creative Track: JMC 040 076, 124, 141, and MKTG 101. MINORS: Refer to minor tracking form.

See the Forms page for downloadable checksheets.

Required Advertising Courses for B.A. Creative Track

• JMC 57 Broadcasting Methods – Introduction to radio and television production. Includes considerable studio experience. Students may not take JMC067 and 057 in the same semester.
• JMC 59 Introduction to Visual Communications – This course helps students master the fundamental principles of good design, color, balance and contrast using different media to convey a message. Photography, print, and web will be explored. Instruction on using digital cameras, PhotoShop, InDesign and other softwares will illustrate the elements of design and communication for each medium.
• JMC 76 Advertising Principles – Advertising as a marketing communications tool and socio-economic force. Introduction to relevant behavior theories and techniques of promotional communications as practiced by advertisers and agencies. Prereq:sophomore standing
• JMC 124 Advertising Copywriting – Introductory copywriting and layout course, exploring techniques for print, broadcast and Internet media. Audience differentiation, media and creative strategy all are considered. Emphasis is on concept development, persuasive writing, visualization & execution culminating in a portfolio presentation. Prereq.: JMC 054, 076 and 057 or 059
• JMC 141 Creative Strategy in Advertising – A semester of advanced writing and producing advertising messages for all media. The course focuses on cohesive strategies for actual clients. A professional portfolio is presented at the end of the semester. Prereqs: JMC 057, 059, 124.
• JMC 145 Advertising Campaign Strategy – Analysis of marketing problems, research, expenditures, Planning and executing a complete campaign. Emphasis on development of advertising plans and strategies, media selection and creative execution. Prereq. for Management Track: JMC 040, 076, 129, 130, 132 and MKTG 101. Prereq. for Creative Track: JMC 040 076, 124, 141, and MKTG 101. MINORS: Refer to minor tracking form.

Required Courses and Credit Hours Outside Major

All advertising majors must include in their programs Marketing 101 and 115; Economics 2; and Psychology 1.

Advertising Minor

The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as Marketing, Management and Business, with a well rounded background in advertising principles and concepts. In addition there will be some exposure to advertising’s creative process. The minor is made up of 21 hours in required and elective courses. Advertising faculty are assigned to advise all minors.

Required courses:

• JMC-30, Communications in Society, 3 hrs
• JMC-59, Visual Communications, 3 hrs
• JMC-76, Advertising Principles, 3 hrs
• JMC-145, Advertising Campaigns, 3 hrs

Students must choose three of the following:

• JMC-57, Video Production, 3 hrs
• JMC-124, Advertising Copywriting, 3 hrs
• JMC-129, Account Management, 3 hrs
• JMC-132, Advertising Media Planning, 3 hrs
• JMC_ _ _, JMC Elective (advisor approved), 3 hrs

Advertising minors must also include in their program PSYCH 1 and SOC 1.