Minor Requirements

The advertising minor is designed to provide students who anticipate careers involving an advertising component, such as Marketing, Management and Business, with a well-rounded background in advertising principles and concepts. In addition there will be some exposure to advertising’s creative process. The minor is made up of 25 hours in required and elective courses. Advertising faculty are assigned to advise all minors.

Required Advertising Courses

• JMC 031 Multimedia Lab, 1 hr
• JMC 054 News and Reporting Principles, 3 hrs
• JMC 057 Intro to Video Production OR JMC 059 Visual Communications, 3 hrs (Prereq: JMC 031)

• JMC 076 Advertising Principles, 3 hrs
• JMC 113 Consumer Culture, 3 hrs (Prereq: JMC  076)
• JMC 117 Media Analytics and Insights, 3 hrs (Prereq: JMC 059, 113, 124) OR JMC 141 Advanced Strategic Messaging, 3 hrs (Prereq: 059, 113, 124)
• JMC 124 Advertising Copy and Content, 3 hrs (Prereq: JMC 054; Pre-Co-req: 031)
• JMC 139 Advertising Research and Planning, 3 hrs (Prereq: JMC 059, 113, 124)
• JMC 145 Advertising Campaign Strategy, 3 hrs