Major Requirements

All SJMC majors must complete the Requirements for SJMC Majors. In addition, Public Relations majors must complete the following:

• JMC 058 Foundations of Visual Communication - Survey of visual communications, including basic page/screen design, type and typography, color, illustrations, and concepts. Each topic is approached both analytically and aesthetically. Laptop required (minimum: i3 processor, 4 gigs of ram, 200 gigs of free storage space, Wireless N.) subscription to the Creative Suite. Pre-req: JMC 031
• JMC 085  Public Relations Principles – This course explores the role of public relations in today’s organizations. Students will develop an appreciation for and understanding of the critical thinking, research, planning and communication skills necessary for the effective practice of public relations. Students will acquire a solid foundatin in the basic theories and concepts of communication, persuasion, motivation and learning which are integral parts in the success of public relations and in engaging people. 
• JMC 123 Public Relations Writing – Objective and persuasive writing for print, broadcast and social media and internal communication channels. Prereq: JMC 054, JMC 085, Co-Req JMC 031
• JMC 144 Case Studies Analysis – This course is designed to prepare public relations students through both instruction and practice to execute professional-level thinking, analysis, writing and presentation skills needed for successful public relations campaign management. Prereq: JMC 054.
• JMC 136 Public Relations Research – An examination of research methods and applications and interpretation of research findings to public relations planning and problem solving. Prereq.: JMC 123.
• JMC 143 Public Relations Planning & Management – This course explores the role of strategic planning and issues management in public relations, helping you gain essential skills you will need to thrive as a practitioner. You will learn how to identify and assess the ways in which emerging issues may affect public relations practice, and design and defend a comprehensive public relations plan on behalf of a community partner. Throughout the course, we will strive to balance proactive and reactive (i.e. crisis) strategies. Prereq.: JMC 059 & JMC 123.
• JMC 146 Public Relations Campaign Strategy – Planning and executing a major public relations campaign through the fact-finding, planning, communicating and evaluation stages. Class teams simulate competitive counseling firms. Prereq.: JMC 143.
• 3 SJMC Electives
• Non-SJMC Requirements
• ECON 002 Principles of Microeconomics
• PSY 001 Introduction to Psychology
• MKTG 101 Marketing Principles (Prereq: ECON 002)
• MGMT 110 Organizational Behavior