Sidney Ornelas, Ph.D.

Visiting Assistant Professor of Marketing

Sidney Ornelas holds a Ph.D. in Management Sciences and is a professor in the Business School at Tecnológico de Monterrey. She has a degree in Marketing and a Master's in Communication as well as a Master's in Innovation for Enterprise Development. She has professional experience working with companies from various industries in the areas of marketing strategies, market research, and communication strategies, primarily. Additionally, she has been a consultant and facilitator for public and private institutions on Marketing and Business Development topics. She has over 15 years of teaching experience in business subjects and is currently involved, in addition to her teaching duties, in research projects mainly focused on Consumer Behavior. Recently, she has ventured into academic projects in the areas of digital transformation and has received various certifications on the topic from institutions such as Alibaba GDT and IBM. She recently completed a Marketing update program with the University of North Carolina. She is a member of the National System of Researchers and has presented her projects at international conferences organized by the Academy of Marketing Science and the American Marketing Association, among others.

• CV - Ornelas, Sidney

Contact Information

Email: sidney.ornelassanchez@drake.edu
Phone: 515-271-3563
Address: 2847 University Avenue
Des Moines, IA 50311
Office: Aliber Hall 358

Education

• B.A. in Marketing, Tecnológico de Monterrey
• MSc in Communication Sciences, Tecnológico de Monterrey
• MSc in Innovation for Enterprise Development, Tecnológico de Monterrey

Areas of Expertise

• Marketing research
• Consumer behavior
• Marketing strategies