Drake to Welcome Former Nike CMO as Fall Bucksbaum Speaker
Tuesday, October 1st, 2024
Greg Hoffman to discuss creating powerful brand experiences through emotional storytelling
Drake University is excited to announce Greg Hoffman, former Chief Marketing Officer (CMO) of Nike, as the second speaker of the Bucksbaum Lectureship in Business series. The lecture will take place on Nov. 14 at the Knapp Center at 7 p.m. The event is free and open to the public with no registration required. A clear bag policy will be enforced at the venue. The lecture will also be livestreamed at Live.Drake.edu.
In addition to serving as Nike’s CMO for more than 27 years, Hoffman is also the founder and principal of the brand leadership platform, Modern Arena. In 2023 he shared his brand expertise with the world through his best-selling book “Emotion by Design: Creative Leadership Lessons from a Life at Nike,” which has been published in 13 languages. Hoffman’s lecture will explore topics discussed in his book including how to build strong emotional connections between brands and consumers, emphasizing the importance of creativity, authenticity, and social impact in marketing and brand building. His book will be available for sale, and a book signing will take place immediately following the lecture.
“We are honored to have Greg Hoffman join us for our fall lecture. His expertise and passion for brand leadership align perfectly with our commitment to fostering socially responsible business practices,” said Alejandro Hernandez, dean of the Zimpleman College of Business. “We believe this event will inspire our students and provide them with the insights they need to be a force for good and make a positive impact on the world.”
Hoffman, a global leader in the field of marketing and design, brings a wealth of experience to the lecture series. His nearly 28-year tenure at Nike solidified his reputation as a visionary leader, driving innovation and shaping the brand’s global success. During his time at Nike, Hoffman directed ongoing dialogues for racial equality, environmental sustainability, and empowerment in professional sports. His work demonstrates how businesses can use their influence to address pressing social issues. Recognized by Fast Company as one of the Most Creative People in Business, Hoffman’s insights will offer invaluable perspectives to students, faculty, staff, and the broader business community.
About the Martin Bucksbaum Lectureship Series
In 2023, Drake expanded the Martin Bucksbaum Lectureship Series to include a business-focused track. The Bucksbaum Lectureship in Business is made possible by an additional gift from Melva Bucksbaum and Mary Bucksbaum Scanlan. The lecture track addresses topics at the intersection of business and society. Students and community members are invited to take part in an intellectual conversation with some of the nation’s foremost thought leaders to discuss how business and entrepreneurialism can make both an economic and societal impact.
